Remember watching Jaws for the first time? It was terrifying. You knew it was an undersea monster, eating teenagers and destroying boats. The key to building that sense of terror is that you didn’t actually see the shark until the very end. It was more terrible in your mind than the shark was in real life.
In a similar way, when I was a kid, we liked playing hide and seek, but hated it when my dad played with us. I love my dad, but he has a completely twisted strategy for winning at hide and seek with his kids. He’d hide somewhere dark and not in a way that we wouldn’t find him. For example, he’d just stand in the closet and close the door. That was it. When we’d open the closet door, he’d yell and jump out at us. While we stood there screaming at the terror that just lunged out at us from the dark, he’d run past us and get to base. Here’s where these come together.
It’s the things we don’t see that frighten us.
It’s true with investing as well. The part about investing that frightens most people away is the uncertainty. We can’t see what’s going to happen in the future. There’s another blog post about that. The other part is that with our Accelerated program, where we’re helping our members find great investment properties in Phoenix, Arizona and Las Vegas, Nevada, the fear is that you don’t get to see what’s going on there unless you live there or you take frequent trips to visit. And how can you be sure that the investment is really a good one? It’s easier when you live in the same city to know which neighborhoods are good, where the good schools are.
Don’t worry. We’ve got that covered. We have relationships with local agents and property management groups who know what’s what because they live there. They make sure that our investors don’t buy up slums or get tenants who will tear the place apart. Our local resources turn on the lights so that you don’t have to look into that dark closet, hoping that a horrible surprise doesn’t jump out at you. Real estate investing doesn’t have to be terrifying.














